Clairol Pure White Crème Developer

Achieve salon-quality results with Clairol Pure White Crème Developer, a professional-grade developer designed to work seamlessly with permanent and demi-permanent hair colour. Its smooth, creamy consistency ensures easy mixing and precise application, helping you achieve even colour coverage from roots to ends. Available in various volumes, this allows you to customise lift and deposit based on your desired result.

This gentle formula is ideal for lightening, toning, or refreshing hair colour without causing excessive dryness or damage. Trusted by stylists, it delivers consistent, predictable results whether you’re touching up roots or performing a full-colour transformation at home.