Magenta hair dye for Dark Hair Only. Developed to lift dark hair in one single step, without brassiness. Rich, smooth creme formula conditions and penetrates hair. Breakthrough technology lifts hair 3-4 levels. Intense, long-lasting colour.

• Red for dark hair only
• For highly-visible, intense red highlights even on dark hair, without brassiness
• Breakthrough technology lifts hair 3-4 levels, no pre-lightening required
• Rich, no-drip creme makes it easy for control of creative techniques
• Quick processing time of only thirty minutes
• True-to-shade colour that resists fading
• Available in four Hi-lift Red shades – Magenta, Red, Copper Red and Copper
• Available in five Chroma shades – Cayenne, Garnet, Ruby, Sangria and Cherry