Wella Color Charm PAINTS are 22 shades of intermixable semi-permanent hair color. The gentle acidic PH color lasts up to 20 washes depending on shade and initial color intensity, and fades beautifully on tone. Use multiple colors side-by-side without foils, mix shades together to design your own shade, and control shade intensity by adding PAINTS Clear pastelizer.


  • Designed to help you mix, match and apply any color imaginable
  • 22 intermixable shades & 1 clear pastelizer
  • Use multiple colors side by side without foils
  • Free of ammonia, peroxide or parabens
  • Semi-permanent hair color
  • Fades beautifully on tone
  • Lasts up to 20 washes
  • No developer needed


This color is ready to use, do not mix with peroxide.

For pastelized results dilute Paints shade with Clear to desired color intensity.

Direction of use:

  1. Apply Paints either on dry , clean pre-lightened hair or natural hair lighter than 9.
  2. Develop for 20 minutes.
  3. Rinse thoroughly until water runs clear.
  4. Shampoo and condition as required.

Wella Color Charm PAINTS Semi-Permanent Hair Colour

Paints shows best on light hair. If your starting color is darker than a medium blonde, you will need to pre-lighten hair for more noticeable results. Want a more pastel look? Add Clear to pastelize any Paints shade. When applying product, apply liberally and massage in with fingers. Don’t forget to wear gloves. Paints is a semi-permanent hair color so no developer is needed – just apply from tube onto hair.

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