• Finishing step to neutralizing warmth after lightening Up to 90% less breakage*
  • *WELLA colorcharm lightener + permanent toner vs. lightener alone
  • Free of animal-derived ingredients, parabens, gluten and phthalates.
  • Perfects blondes with shiny, healthy-looking hair.
  • Works on naturally blonde or pre-lightened hair.
  • Seamlessly even tone from root to tip.
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Neutralize brass and enhance your blonde with up to 90% less breakage,** thanks to the #1 permanent toner in the US.* WELLA colorcharm Permanent Liquid Toners let you create hard to achieve shades of blonde, such as platinum and beige, with ease. From the makers of the No.1 Permanent Toner in the US,*** NEW WELLA colorcharm Permanent Crème Toners offer 8 cream toner shades—4 icy cool tones and 4 pastel enhancing tones.

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Product Line

Wella Color Charm