Wella Color Charm Permanent Hair Colour’s packaging utilizes a color-coded tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology saturates, penetrates and fuses with the hair to deliver vibrant colour that is exceptionally fade resistant. A gentle floral fragrance for a more pleasurable colouring experience.


  • Vibrant, long lasting, fade resistant results
  • Excellent grey coverage
  • Gentle floral fragrance
  • Deep conditioning


Wella Color Charm Permanent Hair Colour

Direction of use: To use Wella Color Charm Permanent Hair Colour, the mixing ratio is 1 part hair colour, 2 parts developer. Lighter than natural shade, first time application: Develop for 15 minutes, check, then process up to an additional 15 minutes or until colour is even. Darker than natural shade, first time application: Develop for 30 minutes, check, then process up to an additional 15 minutes if additional coverage is needed.

Tips for achieving optimum coverage on grey hair:

  • Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.
  • Shades from Natural or Gold Family will produce a more natural result with optimum coverage.
  • Mix with 20 Volume Well Color Charm Developer
  • Apply generously starting at the area with highest percentage of grey or most resistant.
  • Process for 30 minute, extend to 45 minutes if needed.
  • For better coverage on hair that is more than 50% grey, use a fashion shade from the Red Family and mix with equal parts of Wella Color Charm Natural or Gold shade at the same level.

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Additional information


10A – (2pks 20% OFF), 10A Palest Ash Blonde, 12A (2pks 20% OFF), 12A Frosty Ash, 12AA (2pks 20% OFF), 12AA Nordic Blonde, 12C (2pks 20% OFF), 12C Ultra Light Blonde, 3A – (2pks 20% OFF), 3A Dark Ash Brown, 4A (2pks 20% OFF), 4A Medium Ash Brown, 5A (2pks 20% OFF), 5A Light Ash Brown, 5AA (2pks 20% OFF), 5AA Light Brown Intense Ash, 6A (2pks 20% OFF), 6A Dark Ash Blonde, 6AA (2pks 20% OFF), 6AA Dark Blonde Intense Ash, 7A (2pks 20% OFF), 7A Medium Smokey Ash Blonde, 7AA (2pks 20% OFF), 7AA Medium Blonde Intense Ash, 8A (2pks 20% OFF), 8A Light Ash Blonde, 9A (2pks 20% OFF), 9A Pale Ash Blonde

Add Wella Developer/Lightener

None, Dev 3.6oz, Dev 32oz, Lightener 16oz, Lightener 1oz, ColorRemover, Dev 3.6 & Lightener 16oz, Dev 3.6oz/Lightener 1oz/ColorRemover 1oz